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Unassigned traffic refers to web traffic that isn't categorized under any of the traffic sources or mediums provided by Google Analytics 4 (GA4) Unassigned Traffic after enabling server-side - Server Google

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But if a traffic source (its medium, source, or another dimension) is not covered by those rules, the Default Channel Group will be Unassigned ( In this video, we'll explain what's really going on with direct/none traffic and how you can make sense of this sometimes confusing For example, this can often be the case if you have an event that fires before the configuration and thus goes through the analytics instead of

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"What's this Unassigned channel in our traffic reports?" - Every CMO eventually asks this question. GA4's "Unassigned" traffic In GA4, unassigned traffic is reported from sessions that are not attributed to any particular traffic source or medium in the default channel Unassigned traffic in GA4 (Google Analytics 4) refers to the website traffic that is not attributed to any one of the following default channel groups.

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Grab Ecommerce KPIs per role checklist EXPAND TO SEE TIMESTAMPS Based on this Help Center, Unassigned traffic is used when there are no other channel rules that match the event data. This seems quite close in

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